Web Page Creation Based On Google Page Quality Raters Guidelines

Topic Research:

Must: Identify a relevant and unique topic to your niche.

It would be wise to find a list of possibly your top 5 competitors, and do a "entity extraction’ and gap analysis.

Should: Understand the user's needs and queries related to the topic.

How do those entities address the users intent?

Could: Check out competitor's content for inspiration and differentiation.

Google is showing you what it thinks the ‘answer to the query’ is.

Won't: Don't copy content (however you can reference other content in order to create a ‘newer, better, more  informative piece of content) or ideas from other sources.

The Search Quality Evaluator Guidelines which can be found by following this link.

Primary Query Selection:

Must: The query must be relevant to the topic and commonly searched for.
Should: Select a keyword-rich primary query.

Sometimes higher search volume queries align with a lower conversion rate.
Some lower search volume queries align with a higher conversion
rate.

Could: Use keyword research tools to help with selection.
Won't: Don't keyword stuff.

You may need to engage a professional SEO, or get access to a 'keyword research tool' - there are free ones.
We will require some 'optional' information to assist in selecting our primary keyword.
If you have an 'in-house SEO' they should be able to provide this data for you.

Your selected topic is

On a scale of 0 - 10, how easily will a person, or a machine be able to determine what our 'main topic' is, based on our 'primary keyword'?

0 = I misunderstood the assignment.

10 = The primary keyword is synonymous with the main topic.

Page Intent:

Must: Define the purpose of the page: informational, transactional, or
navigational.
Should: Align the page's content with its intended purpose.
Could: Keep user's search intent in mind when creating content.
Won't: Don't create misleading content.

Start drafting content to align the content on this page, to its PRIMARY PURPOSE.

Keep the USER INTENT in mind when creating your content.

DO NOT create misleading content.

This is not the final draft.

If you require this type of info then it is probably best to fill out the contact for here - so that we can discuss what you really need. This form isn't going to help if you don't know why you are making a web page.

URL Creation:

Must: The URL should contain the primary keyword.
Should: It should be simple, descriptive, and concise.
Could: Use hyphens to separate words in the URL.
Won't: Don't make it too long or complicated, won't make use of stop words, won't repeat the same word within the URL structure - unless necessary.

Page Title and Meta Description:

Must: The title should be unique, relevant, and include the primary keyword.
The Meta Description should also be unique, relevant, and include the primary keyword.
Should: The meta description should summarize the content of the page accurately.
Could: Make both the title and meta description enticing to increase click-through rate and include relevance terms.
Won't: Don't create misleading content.

In an effort to counter 'Black Hat SEO' Search engines like Google will 'swap' the PAGE TITLE with content on the web page (most often the H1 or H2 tag).

Create a page title that reinforces the H1.

 Headers and Sub headers:

Must: Include H1 (only 1 H1 per page), H2, H3 tags to structure your content. The H1 must be interchangeable with the page title.
Should: Headers should be descriptive and keyword-rich.
Could: Use questions in your headers to address user queries.
Won't: Don't neglect these elements as they aid in readability and SEO.

The headings work as the skeletal system for our page, every lower number header acts as a parent to the higher number headers below it, eg,

H1 Main Topic

H2 Sub Topic

H3 Sub Sub Topic
H3 Sub Sub Topic

H2 Sub Topic

H3 Sub Sub Topic

H4 Sub Sub Sub Topic

User-focused Content:

Must: Write high-quality, unique content that is useful to the user.
Should: Make sure the content is easy to read and understand.
Could: Include interactive elements to engage the user.
Won't: Don't use unnecessary jargon or technical language.

You can calculate the reading ease score by following this link - please come back.

Link to calculate Score Will open in a new tab - paste copy, calculate - come back.

Flesch Reading Ease Score = 206.835 − 1.015 × ( Total Words / Total Sentences ) − 84.6 × ( Total Syllables / Total Words )

Our aim is 70 - 80

Content Structure:

Must: The content must be organized logically and consistently.
Should: Use bullet points, tables, and lists for easy scanning.
Could: Consider user flow when designing the structure.
Won't: Don't create walls of text.

Image Optimization:

Must: Include relevant images with descriptive alt text.
Should: Optimize images for size and load speed.
Could: Use a mix of stock and original photos.
Won't: Don't use images without proper rights or permissions.

Internal Linking:

Must: Link to relevant pages within your site. (stay within the silo)
Should: Use descriptive anchor text for internal links.
Could: Consider a hierarchical linking structure. (linking first to content that allows the user to continue on their journey before linking to other content).
Won't: Don't overdo internal linking or create confusing internal link
structures.

Earlier we discussed the URL structure of the page.
In the following section we will be requesting the anchor text and the linking URL.

Up 1 Level
Across 2 Levels (pages on the same level)
Down 1 level
A total of 4 links from this page.

The anchor texts must be woven into the body content of your page, not call to actions, buttons or navigation links.

Give me some time to review and provide additional content requirements.

Thanks.