What is SEO Analysis?
What is a SEO Platform?
In it's short form, a SEO platform is really just a group of tools, that form a platform, and the aim of that platform is to act as an all-in-one measurement tool used by enterprise SEO agencies, as well as digital marketing agencies to manage all aspects of an organic search based digital marketing strategy. The end game of a SEO strategy of course is to increase your base viewer recommendations from search engines - when a searcher looks for any of the target keywords that best describe your content. An effective SEO platform which may or may not be a selection of SEO tools helps marketers make decisions about what to do next.These decisions are based on data collected from their sites and may include things like backlink profiles, relevant keywords, impressions, clicks and a range of other proprietary ranking factors. A good SEO platform gives marketers access to analytics tools that help them understand how their campaigns are performing and gives insight into on-site customer behavior's. An example of 2 fantastic SEO platforms that aim to increase organic traffic are SEO Powersuite by Link Assistant [1] and Ahrefs - By Ahrefs [2]. The difference between these 2 platforms are that SEO Powersuite is a suite of stand alone applications that live on your local machine, and Ahrefs is a cloud based platform. With Powersuite the limit is your systems limit, more ram, more processor equates to more ability to handle larger loads. Ahrefs on the other hand is account limited, you also pay a monthly subscription so you can buy more if you need more. Both however are amazing enterprise level search engine optimization platforms. A good SEO platform provides insights into the effectiveness of individual pieces of content, such as blog posts, videos, social media posts, images, etc. By understanding how content performs, marketers can determine whether it makes sense to keep producing more of it - it provides insight as to how their content strategy needs to evolve. They can also use this information to decide whether they should invest in creating new types of content or focus on reviving existing pieces.What kind of data can keywords provide?